・Create and implement strong, customised and innovative PR and influencers strategies
・Pitch and secure print editorial coverage including news, features and product placement
・Develop and maintain strong business relationships with influencers,opinion leaders, media and journalists
・Plan, manage and execute PR events, product launches, media caravans
・Create product presentations and oversee product launch events
・Work closely with relevant local teams such as Digital, Creative and Sales teams to create together 360° marketing and communications campaigns
・Create and submit PR Reports including media clipping
・Manage PR TIMES platform to integrate with the 1 to 1 media approach
・Create and distribute to customized media lists localised Press releases to reach out to Japanese media and KOL and grab their attention
・Understand and contribute to SNS strategies